If they want to watch a new dance challenge, people will visit TikTok. ( Hootsuite)Īll major social media platforms attract a huge number of people. 45% of internet users leverage social media to research products.Social media users have an average of 8.4 accounts on these platforms.Almost 6 out of every 10 people have a social network account.99% of people access social media on their mobile devices.78% of all women in the USA use social media, while 65% of all American men are active on these networks.The average daily usage of social media is 2 hours and 25 minutes.Be it on desktops or smartphones, customers can find you. The main reason is that they are after engaging content that helps them forget about the everyday struggles.Īs they are scrolling down their feeds, there is a high chance that internet users will come across your posts. ( Oberlo)Įvery year, the amount of time people spend on social media increases. 73% of marketers believe social media marketing has been “ somewhat effective” or “ very effective” for their business.TikTok became the most downloaded social media network in 2021, surpassing Facebook.The country with the most substantial increase in social media users in 2021 was China, hitting the number of 639 million users.490 million new users joined social media platforms during 2020.More than half of the people on Earth are active on social media.That is a significant increase from 2.86 billion in 2017. 3.96 billion people use social media right now.Your target audience is expecting you on Facebook, Twitter, TikTok, or other popular platforms. Your brand might be opening a store in New York, and a customer from London can watch the grand opening via social media. Social media has been all the rage for years now. Here are over 50 social media statistics that prove the power of this medium.
If you are yet to create a business account on any of the networks, we have statistics that show why building your social media presence is a good choice. Whatever your goal or strategy, social media is there for you. Other times, you want to be a source of laughter or comfort. At times, you want to show how your products or services can solve a specific pain point. This medium is suitable for any kind of content, be it educational or entertaining. Social media provides the platform for this. They now want to interact with their favorite brands, ask them questions, and learn from them. Over the years, customers’ wants and needs have changed. According to Forbes, it can also create long-lasting digital connections. It has the ability to connect brands and content creators with their target audience. Social media has become a powerful channel.
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